As a result, Japanese studios are under increasing pressure to create shows that resonate not only at home but also abroad. This new environment means that global market trends are shaping production decisions in ways that were unthinkable just a decade ago.
The focus on zombie and vampire themes could also be seen as part of a larger strategy to diversify anime genres. While isekai stories, fantasy worlds, and slice-of-life comedies have dominated recent years, horror and supernatural elements offer fresh opportunities. These genres allow for visually striking animation, tense storytelling, and emotional depth, all of which can appeal to both Japanese and international viewers. If handled well, such projects could bring innovation back to the medium while still meeting market demands.
Kadokawa’s willingness to publicly discuss this strategy shows how open the company is about its ambitions. By mentioning Western preferences directly, the producer is sending a clear message that it wants to strengthen its international reach and maintain relevance in a rapidly changing entertainment landscape.
It also reveals the growing recognition that anime is no longer niche in Western countries. Instead, it is a mainstream part of global entertainment culture, shaping everything from fashion and music to streaming platforms’ content strategies.